This is not the time to ask for money—品味Seth

今天又看了Seth的两篇博文,Signaling strategies(这个看不大懂~~~)和This is not the time to ask for money.

下面分享一下第二篇博文,先引用其中的一段话:
If I ran a campaign(this place means political campaign),I would immediately stop asking for money.I’d ask for ideas for what to do if I got elected.I’d ask for a house party to listen in on a conference call.I’d ask for names of possible voters or I’d look for volunteers to drive the polls.I’d get petitions signed or ask people to prioritize six ideas for the rest of the campaign or for things to work on after I got elected.
Attention can be worth more than money.Enthusiasm is priceless.

这里的attention虽然不是指市场份额,但是也有些类似,份额和利润之间的博弈。
前段时间看来张利老师的营销课程,他用了一个更形象的比喻来说明份额的重要性:
一头狮子嘴里叼着刚捕来的猎物,这时看到另一个狮子想侵犯他的领地,这时这头狮子只能先把嘴里的猎物放下,跟入侵的狮子火拼才能放心的吃。
同时他对份额有两点看法:
1.要么不做,要做就做细分市场的老大
2.要么不做,要做就做区域市场的第一

说到这里,我强烈推荐张利老师的新营销课程,非常棒!!!给人以很大的启发!!!

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