Is that it?—–品味Seth

今天看了seth的博文:Is that it?

在这里引用原文中的几句话:
As a marketer or a leader, you have two choices:
…Embrace the whining and realize that this attitude gives you a opportunity to answer the question with, “no, wait, there is more!”
…marketers of stuff have tried to offer that stuff as a replacement to the thing that children/customs/emplorees/spouses really seek,which is connection and meaning and belonging and love.

关于第一点,免费的策略有时不一定有效,更重要的是要让消费者知道:我还有很多你意想不到的惊奇!
苹果在这方面做的很成功,新品发布前没有可怕的广告攻势,而是用几张秀色可餐的图片馋得消费者流口水。
关于第二点:人是感情动物,相信没有什么能比打动消费者更有效的了。“学外语,更容易”这句简单的广告词打动了多少望子成龙的父母心!

  1. 2月 25.2012 / 1:54 上午 / 回复

    好玩不

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